Risk Aversion, Behavioral Finance and Green Bonds for the Sustainability of Environmental Assets in Peru

The study objective is to investigate the relationship between behavioral finance and decision invest in green bonds for sustainability of environmental assets Peru. A survey with questions was applied a sample 54 respondents July October 2019. Spearman's rank correlation, independence tests, logistic regression were used. Significant negative correlations found level education risk aversion, age aversion. aversion feeling comfort when investing stock market instruments such as bonds. Aversion loss investment decisions validated; most people choose low-risk fixed income despite safe stocks. According regression, improve quality explained by variables “green bond rating” “feeling (satisfaction) bonds.”